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Position Open for Tourism Director



 The Halifax County, Virginia Department of Tourism Board of Directors is seeking an energetic, team oriented individual to market Halifax County and its towns.  The Executive Director is responsible for promoting tourism, stimulating economic development, and over sees operations of the South Boston Halifax County Visitor Center.

 Duties include but are not limited to: promotes tourism; prepares and executes marketing and improvement plans; prepares press kits to media; prepares and submits grant applications; designs and develops tours of Halifax County for media, event planning, tour operators and travel agents; prepares marketing and promotional material, serves on committees that enhance tourism and fosters economic development. 

Minimum requirements include a Bachelor’s degree in marketing, public relations and 1-2 years’ experience in the field, or any combination of training, education and experience which provide the required skills. 

Salary range is $38,000-$50,000/year, plus a comprehensive benefits package.  A complete job description and application for employment can be found at   Send Application and resume to South Boston Halifax County Visitor Center, 1180 Bill Tuck Hwy., South Boston, VA 24592.     Applications will be accepted until February 17, 2020.    

 Halifax County, Virginia is an Affirmative Action / Equal Employment Opportunity Employer.


This is the senior management position for the Halifax County Department of Tourism.  The Executive Director has primary accountability for the accomplishments and fiscal integrity of the entire organization. The Executive Director works with the Halifax County Department of Tourism Board of Directors to determine the focus and direction of the department.  The Executive Director is responsible for developing the department’s capabilities, acting as its spokesperson.  The Executive Director works Halifax County, South Boston, the Town of Halifax and State agencies in coordinating the activities of the department and in negotiating financial support.


  • Markets Halifax County and its towns to promote tourism and stimulate economic development; prepares and executes local, regional and state marketing plans; prepares and releases press kit to media; tours operators and travel agents.      
  • Oversees operations of the South Boston-Halifax County Visitor Center; directs all administrative matters including budget      requests and personnel matters.
  • Maintains Visitor Center Accreditation Standards.
  • Gathers data and prepares annual tourism situation analysis for the Halifax County Department of Tourism Board, the Board of Supervisors and Town Councils.
  • Prepares and implements improvement plans.
  • Prepares the annual budget; prepares and submits grant applications for matching and leverage grants and funds.
  • Designs, develops and conducts familiarization tours of Halifax County for media, event planning, tour operators and travel agents.


  • Oversees the financial reporting and bookkeeping  duties for the Department of Tourism.
  • Prepares bimonthly and annual Director's reports.
  • Approves all marketing and promotional materials.
  • Develops tourism promotion material based on the information from visitor and industry research and implementing a promotional campaign that includes a variety of advertising, public relations, website and sales promotion activities.
  • Assembles market data that will assist tourism providers in identifying potential patrons and profitable target market segments based on tourist behavior and markets.
  • Coordinates Halifax County's tourism program and activities with other area programs, State and Federal agencies. Serve in leadership capacity with regional and state organizations.
  • Participates in radio talk shows; provides current and updated information to the press.
  • Work with various governmental and economic development agencies to develop and assemble a portfolio of financial resources including grants and loans to finance tourism development projects.
  • Serves on local committees that enhance tourism and foster economic development.
  • Attends meetings, seminars, conventions, and workshops to further knowledge, stay informed of the changes in the tourism industry, and exchange information. Networking with individuals and various organizations to improve and enhance the viability of local tourism businesses through diversification, niche marketing and regional branding.
  • Prepares and delivers speeches to both local and regional civic and governmental organizations on Tourism.
  • Designs, develops and implements in-service  training programs for staff and volunteers.


Bachelor's degree in marketing, public relations, or a closely related field, and 1 to 2 years’ experience in marketing or public relations work; or any combination of training and experience which provide the required skills, knowledge and abilities.